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For other uses, see Marketplace (disambiguation).
A marketplace is the space, actual or metaphorical, in which a market operates. The term is also used in a trademark law context to denote the actual consumer environment, ie. the \'real world\' in which products and services are provided and consumed.
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A market in Uganda
Street markets such as this one in Rue Mouffetard, Paris are still common in France. Resellers and farmers sell fruits and vegetables, but also meat and fish, and other produce.
A marketplace is a location where goods and services are exchanged. The traditional market square is a city square where traders set up stalls and buyers browse the merchandise. This kind of market is very old, and countless such markets are still in operation around the whole world.
The Roman term for market, still in use in a related sense, is forum. The modern shopping mall can be seen as an extension of this concept.
A wholesale market is a market which primarily sells to traders such as caterers and small shopkeepers, rather than to members of the public, although members of the public are not necessarily excluded. London, England has several centuries old wholesale markets such as Smithfield Market and Billingsgate Fish Market.
The growing prevalence of internet access has enabled new markets to emerge online. Perhaps best known among these marketplaces is eBay, an enormous globally available auction house for products. The internet has also allowed less common marketplaces to thrive by connecting buyers and sellers from disparate locations. One example is steelbay - a marketplace dedicated to steel and metal products, Another for Telecom Companies is DIDxchange. One more instance is a financial marketplace where lending and borrowing is made possible with Kiva and Globe Funder being good examples. The formation of online marketplaces often occur quickly in response to social or economic trends.
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